Anti-Smoking Ads on DVDs

Six major Hollywood film studios are using their wide global reach for the common good.

Sony Pictures, Universal Studios, Warner Bros., Paramount Pictures, Walt Disney Studios and Twentieth Century Fox joined forces with California health authorities to help teach children the possible risks of smoking.

“There is a definite evidence showing kids’ viewing tobacco usage in movies has a definite influence on their behavior,” said Dr. Mark Horton, Director of the California Department of Public Health.