Coty Thinks Women wants to Smell Like Lilly
Evangeline Lilly may perhaps fritter lots of TV time in need of a bath, nevertheless the fragrance brand Coty thinks a lot of women would like to smell just like her.
Coty Prestige has recently signed up the Lost actress to be the model of its new ad promotion for Cool Water Woman, a transaction that matches last year’s campaign, when Josh Holloway became the face of the brand’s classic men’s scent
The fragrance “definitely represents the juxtaposition between purity and sensuality, and there’s that sort of fresh newness,” Lilly said,. “On top of it, there’s strength that’s underneath it all, that is where sensuality comes from—versus just pure sexiness.”
Cool Water print ads and TV spots highlighting the Lost star will premiere in July this year.
Brand new mummy Halle Berry, Canadian crooner Celine Dion, rocker Gwen Stefani, Jennifer Lopez and Sarah Jessica Parker— every one of whom have signature scent arrangements — to named the few of many gorgeous and celebrated stars Coty has had the good fragrance lineup.
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