You might not know the fact that ABC is receiving a great deal of income for a 30-second spot during the Oscars broadcast, as much as $US1.82 million! A seven per cent swell over last year’s top price of about $US1.7 million, according to Advertising Age.
The Academy award’s air relay, which will be broadcasted around the planet, only got progress last week following a three-month strike by screenwriters had endangered to call off the star-studded event.
Whopping advertising cost is due to more than just irked interests because of the conflict over whether the broadcast would even take place.
One significant aspect is the escalating impact of digital video recorders, which permits audience to effortlessly record shows and watch them while fast- forwarding the ads. Consequently, extravagant events such as the Oscars and Super Bowl are gaining ever more attention among marketers because viewers are more likely to watch live, counting the TV ads.
