McDreamy: New Scent for Avon
April 4th, 2008 by det.delarosaIs it tacky to call it McDreamy?
Patrick Dempsey recently inked a multiyear contract to be Avon Product’s latest image model for a new men’s fragrance.
Avon’s working to have the signature scent ready before its November unveiling, with a worldwide launch to follow in 2009.
This is Dempsey’s first adventure into the fragrance department endorsement. Women’s Wear Daily is already claiming that Dempsey’s arrangement could be worth a whopping $5 million for three years.
Jillian Dempsey, the actor’s makeup-artist better half, has also served as Avon’s international creative color director since 2006.


